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Picl is now a B Corp!



We’re so proud that Picl has become a certified B Corp!


B Corps are leaders of a global movement of people using business as a force for good. They are companies that meet the highest standards of social and environmental performance, transparency, and accountability, independently verified by non-profit organisation B Lab.


Picl has always tried to create animation with a purpose, and be true to our values – we believe that businesses have a huge responsibility to protect their staff, communities, and the planet. The B Corp certification process helped us take a thorough, objective view of where we're doing well and where we can improve our environmental and social impact.


The B Corp certification process involves over 170 rigorous metrics based on the Sustainable Development Goals, measuring the impact our business has on the lives of our staff, customers, suppliers, the local community, and the environment. Picl started the process in April 2021, and we’re thrilled to have finally certified as a B Corp in December 2021.


Clients increasingly want to know that companies are behaving in an ethical way. A lot of companies are talking about the idea of “purpose” at the moment, but it’s really important to us that we do more than just talking. Going through the B Corp certification process has ensured we are actually doing the best we can when it comes to our working practices, our environmental performance and how we support our clients to serve communities. Becoming a B Corp helps us make sure we’re not just saying we’re ethical, but we’re independently evidencing it.


Picl is dedicated to helping fight the climate crisis. We are proud that since 2020, all of Picl’s work is carbon neutral. Our Climate Emergency Action Plan lays out our goals for our environmental impact, and our plan of action to reach them.


From charity fundraising videos and public information films to animated preschool series teaching Welsh nursery rhymes to under-5s, one of Picl’s key aims is to create animation that is socially and environmentally responsible. We work at not-for-profit rates to support charities and non-profit organisations. (If you are a charity or non-profit, get in touch to find out how we can support your project!)


Picl will have to regularly recertify as a B Corp, so we’ll be able to track our progress, and monitor our performance against our ongoing social and environmental goals.


We are one of the first handful of animation companies anywhere in the world to have become a B Corp, so we're really proud to have taken this step. We’re delighted to have joined the community of like-minded B Corp businesses that are working toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose. We want to challenge other animation companies to certify as B Corps, to improve the lives of their staff and stakeholders and their impact on the planet.




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